The first principle of video design to note is the focal point. This causes a common problem, in that event content developers end up creating content for a camera that can grab information in one piece – however, the brain remembers bits and pieces of the whole image overall.įor spectacular video design, follow these five principles, which also support sharp overall design principles, such as focal point, contrast of shape or balance created through the use of space.
A camera has a wide field of vision of 180 degrees, whereas the brain has a narrow field of vision of only two degrees. Humans don’t process images like a camera. In order to communicate visually in an effective way, a video designer needs to know how humans absorb, understand and translate visual information to deliver a message to the brain. Displaying content is, at its basic, a form of communication. So why is it important to know video design principles? First, it’s crucial to understand how human perception works. Engaging the audience is key – and it’s accomplished through smart, well-informed video design. Integrating motion graphic, camera feeds and projection mapping into these events makes content more attractive. When it comes to events, from the theatre to concerts to corporate presentations and more, video design plays a crucial role. This guide explores the most important things to keep in mind when using video to amplify event content – keep reading to learn more.
It’s crucial to know these five basic principles of video design to maximize the effect of content on event-goers. After all, something that is designed on a computer screen may look different projected onto a large display. As with all event design elements, there are best practices for creating stunning event video.